Social Media Updates for July 2023

The social media landscape is constantly evolving, and July 2023 is no exception. Here are some of the latest updates from the biggest platforms:

• TikTok is testing a new "Shop" tab. This tab will allow users to browse and purchase products from brands directly within the app.
• Instagram is making Broadcast Channels available to all creators. This feature allows creators to live stream to a group of followers, similar to Clubhouse.
• Twitter is rolling out new features to Twitter Blue subscribers. These features include the ability to edit tweets, increase the character limit, and highlight tweets.
• LinkedIn is launching DMs for company pages. This feature will allow businesses to communicate directly with potential customers and partners.

In addition to these platform updates, there are also a number of emerging social media trends that businesses should be aware of. These include:

• The rise of short-form video content. Platforms like TikTok and Instagram Reels are driving the growth of short-form video content. Businesses that want to reach a wider audience should consider creating this type of content.
• The increasing importance of social commerce. More and more people are using social media to shop. Businesses that want to boost sales should consider incorporating social commerce into their marketing strategy.
• The growing popularity of niche platforms. There are a number of niche social media platforms that are gaining popularity. Businesses that target a specific audience should consider using these platforms to reach their target market.

Social Media Marketing Company in the USA

Tarika Technologies is the best social media marketing company in the USA can help businesses of all sizes reach their target audience and achieve their marketing goals. These companies have the expertise and resources to create and execute effective social media campaigns. They can also help businesses track their results and optimize their campaigns for maximum impact.

If you are looking for a social media marketing company in the USA, there are a few things you should keep in mind:

• Make sure the company has experience in your industry. The company should understand your target market and the challenges you face in reaching them.
• Ask about the company's success rate. The company should be able to show you examples of successful campaigns they have run for other businesses.
• Get a quote from the company. The cost of social media marketing can vary depending on the size and scope of your campaign.

By following these tips, you can find a social media marketing company in the USA that can help you achieve your marketing goals.

Conclusion

The social media landscape is constantly changing, but the trends that are emerging in 2023 are clear. Businesses that want to stay ahead of the competition should focus on short-form video content, social commerce, and niche platforms. A social media marketing company in the USA can help businesses of all sizes reach their target audience and achieve their marketing goals.

Effective SEO Tips for Small Businesses

Search Engine Optimization or SEO is one of the most effective marketing techniques that can help you grow your business. No matter the size, location, or nature of your business, implementing SEO can bring advantages. Even with limited time and resources, you can begin implementing effective SEO strategies for your small business website today. If you want to reap desired results from SEO, then hiring a professional SEO company is an ideal move. Tarika Technologies is the best SEO agency that provides cost-effective SEO services in the United States. Here, you will get a team of experts that can help you accomplish your business goals. Undeniably, SEO can help you gain a competitive edge in the online marketplace.

Let’s dive into some of the most-effective SEO tips that can help you shine your business online:

Configure Google Analytics and Google Search Console

Google Analytics and Google Search Console are essential tools for monitoring and tracking the effectiveness of your SEO endeavours. Before implementing any SEO strategies, it is crucial to establish a baseline understanding of your existing traffic and engagement metrics. Continuously monitoring this data will enable you to gauge your progress, identify successful changes, and assess the impact of SEO on your business.

Create and optimize your Google Business Profile

Establishing a Google Business Profile is crucial for local businesses that cater to customers within a specific geographic area. This applies to various types of businesses, such as restaurants, brick-and-mortar stores, law firms, medical and dental offices, electricians, mechanics, and more. The Google Business Profile is a no-cost tool that significantly impacts how your business is presented on Google Search, Google Maps, and Google Shopping. Essentially, it is a profile you create on Google to assist users in discovering and understanding your business.

Perform Keyword Research

Conducting keyword research forms the basis of an effective SEO strategy for small businesses. It enables you to generate content ideas, optimize your web pages, create a well-structured website, and even enhance your Google Business Profile listing.

Keywords refer to the words and phrases that users enter into Google search. They play a critical role in SEO as they reveal what people are searching for and the specific terms they use in their queries.

By incorporating these keywords into your website, you can optimize it to align with both Google's algorithms and the needs of your potential customers. This ensures that your business is easily discoverable and demonstrates its ability to fulfil the search intent of users.

Analyse SERP Competitors

Through the analysis of your Search Engine Results Page (SERP) competitors, you can uncover valuable insights such as identifying additional keywords, gaining insights into the preferred content of your

target audience, and obtaining a comprehensive understanding of the online environment relevant to your business.

But who exactly are these SERP competitors?

Your SERP competitors are the websites that you are vying against for visibility within the SERPs. It's important to note that these competitors may or may not be the same as your offline competitors.