Importance of Video Marketing in Digital Marketing Strategy

Undoubtedly, video marketing is like WOW!

It is one of the latest additions to your digital marketing tactics.

Why?

Everyone loves watching videos instead of reading books and that’s the reason behind the popularity of YouTube. YouTube is the second biggest search engine in the world.

To make your digital marketing strategy more effective, you need to involve video marketing in your tactics. Else, you can hire a digital marketing company that manages everything for you!

Tarika Technologies is the best digital marketing company in Baltimore, which provides professional and affordable digital marketing services in Baltimore.

Utilizing video marketing is great for promoting your business in the digital era.

Let’s Discuss the Top 5 Reasons for Using Video Marketing to Your Digital Marketing Strategy!

1. Video Boosts Sales and Conversions - Videos may help in making money for your business. Creating a video related to your products or services and adding it on your landing page can increase your business sales and conversion rate by 80%. An attractive video may lead you to sales directly. Do you know, 74% of users who watched an attractive, well explained video about a product or services subsequently bought it. Thus, if you want to fill your sales bucket its better start creating exciting videos on your products or services!

2. Video means Great ROI - Do you know, 83% of businesses admit that video provides good ROI. However, creating videos is not yet the cheapest or easiest task, but it’s results are great. Apart from this, as the digital era evolves online video editing tools are consistently improving and now becoming more affordable than ever. Example is your smartphone that even can make pretty decent videos. Apart for creativeness, content matters a lot in your video.  Thus, focus on creating attractive and informative videos.

3. Videos Builds Trust - Trust is the important factor in any business and when it comes to sales and conversions then it is the most important factor. Building trust is a goal in itself. Everything revolves around building long term relationships and customer’s trust. Video content means better engagement and emotions. Such videos can build trust with customers’ as well.

4. Google Loves Videos - You must be struggling to get ranked in top ten search engine results. Google loves video content and thus will help you get ranked higher. You need to create creative and informative video and then optimize it well on YouTube for SEO. Add appropriate titles and descriptions to your videos. Link your video to your website. Explore the world of interactive videos by including video marketing to your digital marketing strategy.  

5. Video Appeals to Mobile Users - Do you know, 90% of people watch videos on their mobile instead of desktop or smart tv. As number of smartphone users increase the views on videos are also increasing. Thus, create videos and increase traffic on your website.

In this digital era, videos are getting popular day by day, thus to keep yourself ahead of your customers you should include video marketing to your digital marketing strategy.

Brand Marketing: Way to Power Up Your Business

“Great Products Sell Themselves.”

It’s a famous quote on the internet, but it’s true!

Branding is important for every business.

Even the most famous and established brands across the world promote their services or products to strengthen relationships and build brand awareness.

Who doesn’t know about Apple or Coca-Cola?

Everyone knows them!

What if these brands did not invest in brand marketing or brand positioning?

Do people still know them?

No!

It’s all about the game of branding!

These days, many people and even some of the marketers believe that brand means simply a logo and using a fancy font for a company name.But that is just eliminating something extreme to visuals.

What is a Brand?

Due to the rise of advertising, in this digital era, the term “brand” has become much more complex than ever.

The brand is everything that a company represents its products or services, vision, mission, goals, culture, and core values.

A ‘Brand’ Reflects a Company’s Identity.

Successful companies manage themselves to create a brand that evokes certain emotions in their customers and others hire top brand marketing companies for their business. There are thousands of brand marketing agencies across the world but Tarika Technologies is the top brand marketing company in the USA. They provide the best brand marketing services in the USA to power up your business. 

It is important to identify your brand, as it will influence your audience about your company.

Here are some of the crucial points that you have to enclose while identifying your brand:

        Determine your Business Goals.

            Research the needs of your Target Audience.

         Differentiate Yourself from the Competitors.

         Establish Your Brand’s Personality.

           Come up with a Brand Statement.

What is Brand Marketing?

Brand marketing is a way to increase brand awareness, visibility and boost your brand recognition. It’s much more than advertising and promotion.

Brand marketing promotes your services or products in a way that highlights your entire brand. The objective of brand marketing is to engage the audience with your identity, values, and personality.

But, it is not just about adding your logo and business name as many websites as possible and presuming to generate sales. Brand marketing takes loads of effort and time. It perfect for long-term goals that affect the entire business and convert the business to a brand.

To get better results, it’s important to choose the right brand marketing strategy, as not every approach will work for every company.

Always remember your brand strategy is your most powerful weapon. A successful brand marketing strategy allows you to take benefit of social media channels, advertising, marketing, and public relations to establish the essential attributes of your brand. A well-executed brand marketing strategy helps in creating brand loyalty, trust and brand recognition.

In the Nutshell!

Your brand is like a bridge between your products or services and customers! Hence, needs marketing efforts. Brand Marketing is crucial for every business, as it may drive new business and increase your brand awareness.

Types of Social Media Posts to Spark Engagement with Your Audience

 

 Running a business? Then you must be aware of social media marketing in businesses!

 

And if not, then let me tell you an astonishing fact that answers your question – “Why your business need social media marketing?”

There are 3.48 billion people that are strolling on social media channels and it is increasing constantly.

Particularly, in the United States, it was evaluated that 90% of businesses were using social media marketing services.

It’s obvious that you don’t want to lose such a big audience which may be convert to your potential customers as well.

There are so many social media marketing companies which provides best social media marketing services in the USA to grow your business.

The most important thing in social media marketing is user interest and engagement. Your social media marketing strategy will only work, if you create posts that keep your audience interested and engaged.

Here are new ideas of social media posts by which you can enhance the interest and engagement of your audience:

      1.  Before and After Posts 

     Such type of posts creates a strong connection between you and your audience. If you are in fitness or beauty industry, then trust me this type of posts are just for you.

    2.  Funny Meme

       Audience love interactive and funny posts by which they can relate themselves. Make memes that can somehow be relevant to your business. This will definitely boost up your social media traffic.  

     3.  Short Video Tip

  

    Videos are so engaging in comparison with any other type of posts. The reason is people love to watch story. Create a short video tip to increase your audience interest. 

  4.  Behind the scenes

     

Our audience is so curious to know about us!

Hence, this is the trendiest type of social media post.  

Most of the video bloggers use this to maintain their audience interest.

  

   5.  Industry article

    Suppose you are into digital marketing industry. So, the people following you must be expecting posts

    regarding digital marketing trends, news, facts and more. This increases user engagement to your page.

   6.  Take a Poll

  

 Polls have some unique advantages among all. Polls are incredibly simple and people love

 participating and answering questions. This will help you in understanding interest of your audience.

 Consider these points before make a poll:

• Keep polls interesting and relevant to your industry
• Publish the polls at peak social media traffic times.
• Do not post so many polls
• Interact with your audience through polls.

   7.  Share Trending Content

 

     People love to talk on trending topics. Share trending topics on your page in order to enhance user engagement and interest.

    8.   Inspirational Quotes

inspire your audience with motivational and inspirational quotes. This helps you in increasing your audience interest towards your posts.

     9. Conduct a Contest

    Do you want to grow your follower base, expand traffic and increase user engagement? 

    Then, a social media contest is best for you!  

    10.  Start a Series of Tips

 Create a tip based series as per your industry. This will enhance user engagement on your page. 

 Include these 10 post types in your social media marketing strategy for good results.