Social media platforms are evolving day by day resulting in lots of challenges for social media marketers. There are various companies that provide social media marketing services at affordable price. Tarika Technologies is one of the best companies which provides Social Media Marketing Services in Maryland. There are unlimited benefits of social media marketing which require a result-driven strategy.
Do you have a social media marketing strategy for 2019?
If not, don’t worry.
To elevate your brand, we have broken down the steps to develop a social media marketing plan to be carried out in 2019.
1. Set Relevant and Realistic Social Media Marketing Goals
First, you need to figure out your social media goals. Make sure your goals are SMART.
S-Specific
M-Measurable
A-Attainable
R-Relevant
T-Time-bound
Your smart goals complement your overarching business goals. Some typical social media goals you may consider are: Connect with customers, Increase brand awareness, Boost brand engagement, Drive traffic to your website and effective social customer service.
2. Analyse current social media state and create only necessary accounts
At this step you should review your current presence in social media network, so you can determine about where you stand.
Things you should review:
Will the accounts you linked, accomplish your business objectives?
For example, if you are into clothing or fashion business, use Instagram and Facebook instead of LinkedIn or Twitter to display your business. On the contrary, if you are in financial or insurance business, an account on Instagram perhaps will be a waste of time.
Make sure to always choose social media platform, that suits your business. Keep in mind that, all your social media profiles must be professional and attractive. Use the image sizes suggested by each social media channel and complete your ‘About’ section.
3. Keep your eyes on competitors
Be aware of your competitors’ actions. Navigate through social media networks and identify the reaction of the audience to different types of publications. Analyzing social media networks of your competitors also helps you in determining the most accessible content. You can use an online tool like Buzzsumo to find the most shared content on social media.
Now, you can easily increase your post engagement and reach. Right?
4. Create a social media content calendar
You have a result driven social media marketing plan. You are already aware of your present social media state and competitors; it’s time to organize your strategy.
What is the solution?
Create a social media calendar involving all the social media channels, post types, post timings and manage all the publications effectively. This will not only make your work easier but will also help you in keeping a record of progress on every social media channel.
So, save your time and organize your day-to-day activities.
5. Evaluate your performance
The last and most important step is to evaluate the potency of your social media marketing plan. For this you can use different analytic tools offered by every social media site such as Twitter analytics, Facebook Insights, etc.
The most important thing in social media marketing plan is “social networks”. You can take slight idea from Social Media Marketing Predictions before finalizing your plan. Moreover, you need to understand which social media channel can bring you desired results. Instead of creating your own plan you can hire a good social media marketing services company in Maryland.
Do you have a social media marketing strategy for 2019?
If not, don’t worry.
To elevate your brand, we have broken down the steps to develop a social media marketing plan to be carried out in 2019.
1. Set Relevant and Realistic Social Media Marketing Goals
First, you need to figure out your social media goals. Make sure your goals are SMART.
S-Specific
M-Measurable
A-Attainable
R-Relevant
T-Time-bound
Your smart goals complement your overarching business goals. Some typical social media goals you may consider are: Connect with customers, Increase brand awareness, Boost brand engagement, Drive traffic to your website and effective social customer service.
2. Analyse current social media state and create only necessary accounts
At this step you should review your current presence in social media network, so you can determine about where you stand.
Things you should review:
- How is your presence in social media in comparison to your competitors?
- What type of people are connecting with you on social media channels?
- Which is the most used social media channel by your targeted audience?
Will the accounts you linked, accomplish your business objectives?
For example, if you are into clothing or fashion business, use Instagram and Facebook instead of LinkedIn or Twitter to display your business. On the contrary, if you are in financial or insurance business, an account on Instagram perhaps will be a waste of time.
Make sure to always choose social media platform, that suits your business. Keep in mind that, all your social media profiles must be professional and attractive. Use the image sizes suggested by each social media channel and complete your ‘About’ section.
3. Keep your eyes on competitors
Be aware of your competitors’ actions. Navigate through social media networks and identify the reaction of the audience to different types of publications. Analyzing social media networks of your competitors also helps you in determining the most accessible content. You can use an online tool like Buzzsumo to find the most shared content on social media.
Now, you can easily increase your post engagement and reach. Right?
4. Create a social media content calendar
You have a result driven social media marketing plan. You are already aware of your present social media state and competitors; it’s time to organize your strategy.
What is the solution?
Create a social media calendar involving all the social media channels, post types, post timings and manage all the publications effectively. This will not only make your work easier but will also help you in keeping a record of progress on every social media channel.
So, save your time and organize your day-to-day activities.
5. Evaluate your performance
The last and most important step is to evaluate the potency of your social media marketing plan. For this you can use different analytic tools offered by every social media site such as Twitter analytics, Facebook Insights, etc.
The most important thing in social media marketing plan is “social networks”. You can take slight idea from Social Media Marketing Predictions before finalizing your plan. Moreover, you need to understand which social media channel can bring you desired results. Instead of creating your own plan you can hire a good social media marketing services company in Maryland.
