Importance of Video Marketing in Digital Marketing Strategy

Undoubtedly, video marketing is like WOW!

It is one of the latest additions to your digital marketing tactics.

Why?

Everyone loves watching videos instead of reading books and that’s the reason behind the popularity of YouTube. YouTube is the second biggest search engine in the world.

To make your digital marketing strategy more effective, you need to involve video marketing in your tactics. Else, you can hire a digital marketing company that manages everything for you!

Tarika Technologies is the best digital marketing company in Baltimore, which provides professional and affordable digital marketing services in Baltimore.

Utilizing video marketing is great for promoting your business in the digital era.

Let’s Discuss the Top 5 Reasons for Using Video Marketing to Your Digital Marketing Strategy!

1. Video Boosts Sales and Conversions - Videos may help in making money for your business. Creating a video related to your products or services and adding it on your landing page can increase your business sales and conversion rate by 80%. An attractive video may lead you to sales directly. Do you know, 74% of users who watched an attractive, well explained video about a product or services subsequently bought it. Thus, if you want to fill your sales bucket its better start creating exciting videos on your products or services!

2. Video means Great ROI - Do you know, 83% of businesses admit that video provides good ROI. However, creating videos is not yet the cheapest or easiest task, but it’s results are great. Apart from this, as the digital era evolves online video editing tools are consistently improving and now becoming more affordable than ever. Example is your smartphone that even can make pretty decent videos. Apart for creativeness, content matters a lot in your video.  Thus, focus on creating attractive and informative videos.

3. Videos Builds Trust - Trust is the important factor in any business and when it comes to sales and conversions then it is the most important factor. Building trust is a goal in itself. Everything revolves around building long term relationships and customer’s trust. Video content means better engagement and emotions. Such videos can build trust with customers’ as well.

4. Google Loves Videos - You must be struggling to get ranked in top ten search engine results. Google loves video content and thus will help you get ranked higher. You need to create creative and informative video and then optimize it well on YouTube for SEO. Add appropriate titles and descriptions to your videos. Link your video to your website. Explore the world of interactive videos by including video marketing to your digital marketing strategy.  

5. Video Appeals to Mobile Users - Do you know, 90% of people watch videos on their mobile instead of desktop or smart tv. As number of smartphone users increase the views on videos are also increasing. Thus, create videos and increase traffic on your website.

In this digital era, videos are getting popular day by day, thus to keep yourself ahead of your customers you should include video marketing to your digital marketing strategy.