Undoubtedly, video marketing is like WOW!
It is one of the latest additions to your digital marketing
tactics.
Why?
Everyone loves watching videos instead of reading books and
that’s the reason behind the popularity of YouTube. YouTube is the second
biggest search engine in the world.
To make your digital marketing strategy more effective, you
need to involve video marketing in your tactics. Else, you can hire a digital
marketing company that manages everything for you!
Tarika Technologies is the best digital marketing company in Baltimore, which provides
professional and affordable digital marketing services in Baltimore.
Utilizing video marketing is great for promoting your
business in the digital era.
Let’s Discuss the Top 5 Reasons for Using Video Marketing to Your Digital Marketing Strategy!
1. Video Boosts Sales
and Conversions - Videos may help in making money for your business. Creating a video related to your products or services and
adding it on your landing page can increase your business sales and conversion
rate by 80%. An attractive video may lead you to sales directly. Do you
know, 74% of users who watched an attractive, well explained video about a
product or services subsequently bought it. Thus, if you want to fill your
sales bucket its better start creating exciting videos on your products or
services!
2. Video means Great
ROI - Do you know, 83% of businesses admit that video provides
good ROI. However, creating videos is not yet the cheapest or easiest
task, but it’s results are great. Apart from this, as the digital era evolves
online video editing tools are consistently improving and now becoming more
affordable than ever. Example is your smartphone that even can make pretty
decent videos. Apart for creativeness, content matters a lot in your
video. Thus, focus on creating
attractive and informative videos.
3. Videos Builds
Trust - Trust is the important factor in any business and when it
comes to sales and conversions then it is the most important factor. Building
trust is a goal in itself. Everything revolves around building long term
relationships and customer’s trust. Video content means better engagement and emotions. Such videos
can build trust with customers’ as well.
4. Google Loves
Videos - You must be struggling to get ranked in top ten search
engine results. Google loves video content and thus will help you get ranked
higher. You need to create creative and informative video and then
optimize it well on YouTube for SEO. Add appropriate titles and descriptions to
your videos. Link your video to your website. Explore the world of interactive
videos by including video marketing to your digital marketing strategy.
5. Video Appeals to
Mobile Users - Do you know, 90% of people watch videos on their mobile
instead of desktop or smart tv. As number of smartphone users increase the
views on videos are also increasing. Thus, create videos and increase traffic
on your website.
In this digital era, videos are getting popular
day by day, thus to keep yourself ahead of your customers you should include
video marketing to your digital marketing strategy.
